About the Course

What transforms a collection of facts and ideas into a stirring, memorable speech causing an audience to sit up, pay attention, and feel inspired?

This course examines the techniques of great speechwriters, breaking down historical and contemporary speeches to their bare-bones elements to see how they work. We then apply these elements to your own communication: whether you are presenting a report to colleagues, trying to convince someone to back your project, or rallying the troops on the eve of battle!

By the end of the course, students will have come to understand the ways that writing and verbal communication can persuade others, gaining confidence and mastery in speaking publicly, improve their ability to put thoughts into words, and develop their use of rhetorical devices for effect.


Frequently Asked Questions

Wesley S.

Path Student, November 2020

“The instructors were incredible—their standards were higher than I expected, and they really pushed me to bring my best to the work.”

Course Requirements

Influencing Your Audience is the third course in our Making Verbal Connections badge. Though students may take these in any order, we do recommend starting with Powerful Presentations, then proceeding to the next two courses in the badge: Two-Way Communication followed by Influencing Your Audience. Students may complete a badge in its entirety or simply choose one or two courses from that badge that most address their professional development needs.

This course is 4 weeks long. Each week, you will have two 1-hour sessions of live instruction, and then 1-2 hours of homework. That means a total time commitment of no more than 12-16 hours! This length of time allows students to fully explore the course topic and develop strong foundational skills without having to commit to a lengthy training program. 

GoToWebinar facilitates live instruction, with screensharing capabilities and the opportunity for students to ask questions via audio or chat.

Plus, you won’t need any fancy equipment to participate. As long as you have a computer and an Internet connection, you can be a Signum Path student. Our program uses GoToWebinar conferencing software for live class sessions. Through the GTW interface, you can ask questions and submit comments to your instructor. The instructor can also allow audio for individual comments or group discussions, depending on the needs of the course. Video sharing is also available for demonstrations, presenting assignments, and other interactive elements.

This course will also use a Google Classroom that you will access through a Signum-provided email address. In that classroom space, you can view and submit assignments, check the course schedule, and discuss ideas with your instructor and fellow participants.

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Influencing Your Audience course cost: $225

We’re excited to help place you at the forefront of the jobs market!

Signum Path hallway

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